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How to attract new customers

October 7, 2015 | Author: | Posted in Running a Business

Many businesses, especially the startups often find themselves in a situation where there don’t know what to do increase revenue. Therefore, they worry about how to increase revenue. If you are in this situation, then it is only natural that find yourself in a situation you are trying to find answers to how to generate more leads. Here are some tips on how attract new customers.

  1. Find something to give away

Many companies have adopted this approach to gain new customers. When you give something away, something valuable, you open doors for new customers. Plus, it is also fun to give something away free. It puts a smile on the customers face and also gives you an opportunity to convert the customer into a loyal customer. It’s a win-win.

  1. Meet people

It is good to meet your clients personally before you offer them your product or service so as to establish that personal touch. Listen to the needs carefully and give them suggestions of what you think is good for them. For instance, you can recommend a particular product to a client, from your product line, based on their specific needs and requirements.

  1. Create a buzz

Viral products are goldmine to businesses and if you can manage to create a buzz around your product, you may get outstanding results, including acquiring new customers. However, do not exaggerate the features and functionality of your product or service in an attempt to grab the audience attention. Be polite and patient with your prospects. Respect your customer and speak softly so that you create a good image of your company in their minds. No matter how great your product is, if you lack in great customer service, you will be in trouble.

  1. Take an interest

You need to develop working new customer acquisition strategies if you want to take your organization to the next level. Merely managing outflow and inflow is not enough to create a difference in your life. Things like networking is still the best ways to acquire new customers and be close to your clients. Try to take personal interest in their lives and suggest to them what you think they need most.

  1. Show your expertise

Customers trust marketers who show expertise in their products and services. You need to demonstrate deep knowledge of what it is you are offering your customers. There are so many ways to showcase your expertise: writing a blog, recording podcasts, delivering talks such TED, writing a book and so on. People will transact you as they will see you. It is also advisable that you offer the best of your free stuff. This is a proven customer retention strategy.

  1. Hold contests

Sometimes contests can create a buzz and interest in your offerings. Create some form of contest on your site or blog and offer people a chance to win one of your products or services. More specifically, if you use social media for such contests, you can attract a lot of interest on your products. There are many other strategies you can learn on how to improve customer engagement if you remain focused and creative

Find more information relating to Customer acquisition strategy, and Customer retention strategy here.

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